Sun Joo Ahn

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15

Experiencing Nature: Embodying Animals in Immersive Virtual Environments Increases Inclusion of Nature in Self and Involvement With Nature

Sun Joo Ahn, Joshua Bostick, Elise Ogle et al. · Journal of Computer-Mediated Communication · 2016 · 486 citations · Full text

Social Sciences, Psychology, Social Psychology +15

Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence

Jesse Fox, Sun Joo Ahn, Joris H. Janssen et al. · Human-Computer Interaction · 2014 · 304 citations

Social Sciences, Psychology, Social Psychology +15

Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior

Sun Joo Ahn, Jeremy N. Bailenson, Dooyeon Park · Computers in Human Behavior · 2014 · 301 citations

Arts, Behavioral Sciences, Psychology +10

The Effect of Embodied Experiences on Self-Other Merging, Attitude, and Helping Behavior

Sun Joo Ahn, Amanda Minh Tran Le, Jeremy N. Bailenson · Media Psychology · 2013 · 287 citations

Social Sciences, Psychology, Social Psychology +16