Concepedia

J. Adam Avant

JA

Statistics

Publications

3

Citations

149

H-Index

3

Active since

2011

Affiliations

University of South Florida(Current)

Towson University

J. Adam Avant is an author at University of South Florida specializing in journalism, communication, and arts.

Top concepts

ArtsJournalismCommunicationMarketingManagementAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessBranding

Publications per year

2011–2016

3

Publications

3

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Kyongseok Kim, Jameson L. Hayes, J. Adam Avant et al. · Journal of Advertising · 2014 · 119 citations

Longitudinal Analysis, Digital Marketing, Targeted Advertising +20

Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines

J. Adam Avant, Kyongseok Kim, Jameson L. Hayes · Journal of Current Issues & Research in Advertising · 2016 · 16 citations

Leading Communication, Targeted Advertising, Advertising Research +16

The E-Reader as Replacement for the Print Newspaper

Barry A. Hollander, Dean Μ. Krugman, Tom Reichert et al. · Publishing Research Quarterly · 2011 · 14 citations

Electronic Publishing, Print Newspaper, Journalism +5

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