Nancy H. Brinson - Concepedia

Author

Nancy H. Brinson

University of Alabama ORCID

Also Known As

Brinson, Nancy Howell, Nancy Brinson, Nancy H. Brinson, Nancy Howell Brinson

Publications

601

Citations

H-Index

Concepts

All Affiliations

University of Alabama The University of Texas at Austin

About

Nancy H. Brinson is an author at University of Alabama specializing in interactive marketing, marketing, and communication.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	334
2	Arts	3	3	62
3	Engineering	2	2	217
4	Public Health	2	2	44
5	Social Sciences	2	2	53

Nancy H. Brinson

Publications

553

Citations

H-Index

Page 1

	Year	Citations
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott, Journal of Interactive Marketing	2021	151
Living in a big data world: Predicting mobile commerce activity through privacy concerns Matthew S. Eastin, Nancy H. Brinson, Alexandra Doorey, Computers in Human Behavior EngineeringPrivacy Risk AssessmentInformation PrivacyCommunicationData Science	2016	132
Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking Nancy H. Brinson, Matthew S. Eastin, Vincent Cicchirillo Journal of Interactive Advertising EngineeringTargeted AdvertisingConsumer ResearchSocial InfluenceSearch Engine Marketing	2018	85
Investigating the effects of host trust, credibility, and authenticity in podcast advertising Nancy H. Brinson, Laura L. Lemon Journal of Marketing Communications	2022	54
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking Nancy H. Brinson, Brian Britt Journal of Research in Interactive Marketing Consumer UncertaintyBehavioral Decision MakingDigital MarketingAffective VariableTargeted Advertising	2021	39
Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding Nancy H. Brinson, Matthew S. Eastin Cyberpsychology Journal of Psychosocial Research on Cyberspace Behavioral Decision MakingTargeted AdvertisingSocial MarketingConsumer ResearchCommunication	2016	32
Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies Nancy H. Brinson, Matthew S. Eastin, Laura F. Bright Journal of Current Issues & Research in Advertising Customer SatisfactionBehavioral Decision MakingDigital MarketingTargeted AdvertisingConsumer Research	2018	30
Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships Nancy H. Brinson, Laura L. Lemon, Annika Fetzer Graham Journal of Consumer Marketing Entertainment MarketingDigital MarketingTargeted AdvertisingConsumer ResearchConsumer Attitude	2023	16
Resistance to Persuasion: Examining the Influence of Political Ideology on COVID-19 Vaccine Uptake Hesitancy Nancy H. Brinson Frontiers in Communication Public OpinionPolitical PolarizationPolitical BehaviorVaccine HesitancyMisinformation	2022	14

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