Concepedia

Nancy H. Brinson

NH

9

Publications

553

Citations

9

H-Index

2016

Active since

Affiliations

University of Alabama(Current)

The University of Texas at Austin

Nancy H. Brinson is an author at University of Alabama specializing in interactive marketing, marketing, and communication.

ORCID

Top concepts

Publications per year

2016–2023

9

Publications

9

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott et al. · Journal of Interactive Marketing · 2021 · 151 citations

Living in a big data world: Predicting mobile commerce activity through privacy concerns

Matthew S. Eastin, Nancy H. Brinson, Alexandra Doorey et al. · Computers in Human Behavior · 2016 · 132 citations

, , +16

Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking

Nancy H. Brinson, Matthew S. Eastin, Vincent Cicchirillo · Journal of Interactive Advertising · 2018 · 85 citations

, , +21

Investigating the effects of host trust, credibility, and authenticity in podcast advertising

Nancy H. Brinson, Laura L. Lemon · Journal of Marketing Communications · 2022 · 54 citations

Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking

Nancy H. Brinson, Brian Britt · Journal of Research in Interactive Marketing · 2021 · 39 citations

, , +30

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