Concepedia

Jonathan Copulsky

JC

7

Publications

509

Citations

7

H-Index

1990

Active since

Affiliations

Northwestern University(Current)

Jonathan Copulsky is an author at Northwestern University specializing in management, digital marketing, and marketing.

Top concepts

ManagementMarketingDigital MarketingCommunicationInteractive MarketingMarketing CommunicationBusinessAdvertisingConsumer BehaviorConsumer Research

Publications per year

1990–2022

7

Publications

7

Relationship Marketing: Positioning for the Future

Jonathan Copulsky, Michael Wolf · Journal of Business Strategy · 1990 · 206 citations

Digital Marketing, Consumer Study, Targeted Advertising +21

From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Theo Araujo, Jonathan Copulsky, Jameson L. Hayes et al. · Journal of Advertising · 2020 · 96 citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +23

Artificial intelligence ecosystems for marketing communications

Edward C. Malthouse, Jonathan Copulsky · International Journal of Advertising · 2022 · 81 citations

Marketing Analytics, Artificial Intelligence, Engineering +17

Redesigning the Post-Pandemic Workplace

Gerald C. Kane, Rich Nanda, Anh Nguyen Phillips et al. · CERN Document Server (European Organization for Nuclear Research) · 2021 · 61 citations

Healthy Work Environment, Human Resource Management, Digital Transformation +17

Conversational marketing: Creating compelling customer connections

Nicholas Sotolongo, Jonathan Copulsky · Applied marketing analytics · 2018 · 30 citations

Customer Experience, Natural Dialogue, Chatbot +18

Rows per page

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