Applied marketing analytics

Transforming marketing with artificial intelligence

Christi A. Olson, Jennifer Levy · 2017 · 75 citations

Artificial Intelligence, Marketing Analytics, Engineering +18

Conversational marketing: Creating compelling customer connections

Nicholas Sotolongo, Jonathan Copulsky · 2018 · 30 citations

Customer Experience, Natural Dialogue, Chatbot +18

Marketing return on investment: Seeking clarity for concept and measurement

Paul Farris, Dominique M. Hanssens, James D. Lenskold et al. · 2015 · 27 citations

Marketing Analytics, Consumer Research, Seeking Clarity +16

Do conversational platforms represent the next big digital marketing opportunity?

Jonathan Copulsky · 2019 · 15 citations

Customer Experience, Digital Society, Chatbot +22

Data storytelling: What it is and how it can be used to effectively communicate analysis results

Brent Dykes · 2015 · 15 citations

Marketing Analytics, Creative Communications, Business Intelligence +29