Applied marketing analytics - Concepedia

Concepedia

Venue (Journal)

Applied marketing analytics

413

Publications

616

Citations

66

Concepts

About

Applied marketing analytics is a journal.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	185
2	Engineering	4	4	128
3	Business Analytics	4	4	127
4	Arts	2	2	30
5	Business	2	2	37

Applied marketing analytics

×

413

Publications

616

Citations

Showing yearly statistics from 2000-2026.

	Year	Citations
Transforming marketing with artificial intelligence Christi A. Olson, Jennifer Levy Applied marketing analytics Artificial IntelligenceMarketing AnalyticsEngineeringDigital MarketingBusiness Intelligence	2017	75
Conversational marketing: Creating compelling customer connections Nicholas Sotolongo, Jonathan Copulsky Applied marketing analytics Customer ExperienceNatural DialogueChatbotEngineeringDigital Marketing	2018	30
Marketing return on investment: Seeking clarity for concept and measurement Paul Farris, Dominique M. Hanssens, James D. Lenskold, Applied marketing analytics Marketing AnalyticsConsumer ResearchSeeking ClarityBusiness AnalyticsManagement	2015	27
Do conversational platforms represent the next big digital marketing opportunity? Jonathan Copulsky Applied marketing analytics Customer ExperienceDigital SocietyChatbotTechnology StackDigital Marketing	2019	15
Data storytelling: What it is and how it can be used to effectively communicate analysis results Brent Dykes Applied marketing analytics Marketing AnalyticsCreative CommunicationsBusiness IntelligenceDigital MarketingInteractive Data Exploration	2015	15
ChatGPT and search engine optimisation: The future is here Kelly Cutler Applied marketing analytics Search Engine OptimizationEngineeringChatbotDigital MarketingBusiness Intelligence	2023	13
Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics I. L. Thomas Applied marketing analytics	2021	11
How machine learning is developing to get more insight from complex voice-of-customer data Nigel Howlett Applied marketing analytics	2017	11
Ten big lessons learned from Big Data analytics Jacques Bughin Applied marketing analytics Artificial IntelligenceEngineeringBusiness IntelligenceBig Data AnalyticsData-driven Innovation	2016	10
How to leverage internet of things data to generate benefits for sales and marketing Andrea Ahlemeyer‐Stubbe Applied marketing analytics	2020	10

Page 1