Concepedia
Statistics
Publications
3
Citations
313
H-Index
Active since
2005
Affiliations
University of Georgia(Current)
Grady Memorial Hospital
Hyeonjin Soh is an author at University of Georgia specializing in arts, communication, and management.
Top concepts
ArtsMarketingManagementAdvertisingCommunicationConsumer ResearchInteractive MarketingMarketing CommunicationTrustPersuasion
Publications per year
2005–2009
Measuring Trust In Advertising
Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King · Journal of Advertising · 2009 · 239 citations
Customer Satisfaction, Targeted Advertising, Consumer Research +20
Trust in Different Advertising Media
Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King · Journalism & Mass Communication Quarterly · 2007 · 55 citations
Credibility Construct, Different Advertising Media, Targeted Advertising +16
Local Advertising Decision Makers' Perceptions of Media Effectiveness and Substitutability
Leonard N. Reid, Karen Whitehill King, Hugh J. Martin et al. · Journal of Media Economics · 2005 · 19 citations
Local Advertising, Targeted Advertising, Social Marketing +16
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