Angeliki Nikolinakou

Viral video ads: Emotional triggers and social media virality

Angeliki Nikolinakou, Karen Whitehill King · Psychology and Marketing · 2018 · 91 citations

Social Medium Monitoring, Viral Video Ads, Emotional Valence +17

“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”

Angeliki Nikolinakou, Joe Phua · Journal of Consumer Behaviour · 2019 · 49 citations

Social Media Users, Digital Marketing, Social Marketing +23

What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media

Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon · Computers in Human Behavior · 2023 · 46 citations

Digital Marketing, Behavioral Addiction, Social Psychology +16

Viral Video Ads: Examining Motivation Triggers to Sharing

Angeliki Nikolinakou, Karen Whitehill King · Journal of Current Issues & Research in Advertising · 2018 · 30 citations

Deeper Psychological Motivations, Targeted Advertising, Viral Video Ads +19

“What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities”

Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon · Journal of Brand Management · 2021 · 17 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +17