Concepedia

Eun Sook Kwon

ES

9

Publications

508

Citations

9

H-Index

2011

Active since

Affiliations

Rochester Institute of Technology(Current)

University of Georgia

Grady Memorial Hospital

Virginia Commonwealth University

Eun Sook Kwon is an author at Rochester Institute of Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingSocial MediaInteractive MarketingArtsCommunicationBrand AwarenessMedia Marketing

Publications per year

2011–2023

9

Publications

9

Follow Me! Global Marketers’ Twitter Use

Eun Sook Kwon, Yongjun Sung · Journal of Interactive Advertising · 2011 · 159 citations

Brand followers

Eun Sook Kwon, Eunice Kim, Yongjun Sung et al. · International Journal of Advertising · 2014 · 98 citations

Digital Marketing, Consumer Motivation, Consumer Research +22

TV advertising engagement as a state of immersion and presence

Jooyoung Kim, Sun Joo Ahn, Eun Sook Kwon et al. · Journal of Business Research · 2017 · 80 citations

Marketing, Television Study, Performance Studies +15

Impact of Media Context on Advertising Memory

Eun Sook Kwon, Karen Whitehill King, Leonard N. Reid · Journal of Advertising Research · 2018 · 55 citations

Media Context, Emerging Media, Targeted Advertising +20

What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media

Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon · Computers in Human Behavior · 2023 · 46 citations

Digital Marketing, Behavioral Addiction, Social Psychology +16

Rows per page

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