Lawrence C. Soley - Concepedia

Author

Lawrence C. Soley

Baruch College

Also Known As

Lawrence C. Soley, Lawrence Soley

Publications

1.7K

Citations

H-Index

Concepts

All Affiliations

Baruch College Marquette University Pennsylvania State University University of Georgia Michigan State University

About

Lawrence C. Soley is an author at Baruch College specializing in advertising, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	14	935
2	Arts	12	12	726
3	Business	4	4	198
4	Social Sciences	4	4	106
5	Language Studies	1	1	15

Lawrence C. Soley

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements Lawrence C. Soley, Gary Kurzbard Journal of Advertising Magazine AdvertisementsConsumer ResearchMedia StudiesJournalismModel (Person)	1986	174
Replication in Advertising Research: 1977, 1978, 1979 Leonard N. Reid, Lawrence C. Soley, Roger D. Winner Journal of Advertising International AdvertisingAdvertisingInteractive MarketingAdvertising ResearchCommunication Publications	1981	166
Taking it Off: Are Models in Magazine Ads Wearing Less? Lawrence C. Soley, Leonard N. Reid Journalism Quarterly MarketingDigital MarketingAre ModelsTargeted AdvertisingFashion	1988	144
Advertising Pressures on Newspapers: A Survey Lawrence C. Soley, Robert L. Craig Journal of Advertising Targeted AdvertisingConsumer ResearchCommunicationJournalismInteractive Journalism	1992	99
Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects Leonard N. Reid, Lawrence C. Soley Journal of Advertising Generalized Attitude LevelTargeted AdvertisingDifferent Global AttitudesConsumer ResearchConsumer Attitude	1982	92
Decorative Models and the Readership of Magazine Ads Leonard N. Reid, Lawrence C. Soley Journal of Advertising Research AdvertisingDecorative ModelsFashionModel (Person)	1983	79
Read All about It! The Corporate Takeover of America's Newspapers Lawrence C. Soley, J. Duane Squires Journal of Marketing Media StudiesMergers And AcquisitionsBusiness HistoryMedium OwnershipJournalism History	1994	57
Satisfaction with the Informational Value of Magazine and Television Advertising Lawrence C. Soley, Leonard N. Reid Journal of Advertising Customer SatisfactionMagazine AdvertisingConsumer StudyTargeted AdvertisingConsumer Research	1983	57
Another Look at the “Decorative” Female Model Leonard N. Reid, Lawrence C. Soley Current Issues and Research in Advertising Cognitive ScienceAdvertisingEntire AdGender TheoryModel (Person)	1981	49
Advertising Article Productivity of the U.S. Academic Community Lawrence C. Soley, Leonard N. Reid Journalism Quarterly AltmetricsAdvertisingManagementOnline AdvertisingAdvertising Effectiveness	1983	39

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