Concepedia

Lawrence C. Soley

LC

25

Publications

1.3K

Citations

20

H-Index

1979

Active since

Affiliations

Baruch College(Current)

Marquette University

Pennsylvania State University

University of Georgia

Michigan State University

Lawrence C. Soley is an author at Baruch College specializing in advertising, marketing, and management.

Top concepts

AdvertisingMarketingManagementArtsJournalismConsumer ResearchAdvertising EffectivenessCommunicationMarketing CommunicationInteractive Marketing

Publications per year

1979–2010

25

Publications

25

Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements

Lawrence C. Soley, Gary Kurzbard · Journal of Advertising · 1986 · 174 citations

Magazine Advertisements, Consumer Research, Media Studies +17

Replication in Advertising Research: 1977, 1978, 1979

Leonard N. Reid, Lawrence C. Soley, Roger D. Winner · Journal of Advertising · 1981 · 166 citations

International Advertising, Advertising, Interactive Marketing +12

Taking it Off: Are Models in Magazine Ads Wearing Less?

Lawrence C. Soley, Leonard N. Reid · Journalism Quarterly · 1988 · 144 citations

Marketing, Digital Marketing, Are Models +11

Advertising Pressures on Newspapers: A Survey

Lawrence C. Soley, Robert L. Craig · Journal of Advertising · 1992 · 99 citations

Targeted Advertising, Consumer Research, Communication +16

Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects

Leonard N. Reid, Lawrence C. Soley · Journal of Advertising · 1982 · 92 citations

Generalized Attitude Level, Targeted Advertising, Different Global Attitudes +20

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