Concepedia

Gary Kurzbard

GK

4

Publications

507

Citations

4

H-Index

1986

Active since

Affiliations

Long Island University(Current)

Gary Kurzbard is an author at Long Island University specializing in management, business, and risk management.

Top concepts

ManagementBusinessMarketingRisk ManagementCrisis ManagementAdvertisingConsumer ResearchProduct ManagementArtsDesign

Publications per year

1986–1994

4

Publications

4

The Hidden Crisis in Product‐harm Crisis Management

George J. Siomkos, Gary Kurzbard · European Journal of Marketing · 1994 · 309 citations

Consumer Uncertainty, Consumer Study, Consumer Research +16

Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements

Lawrence C. Soley, Gary Kurzbard · Journal of Advertising · 1986 · 174 citations

Magazine Advertisements, Consumer Research, Media Studies +17

Crafting a Damage Control Plan: Lessons from Perrier

Gary Kurzbard, George J. Siomkos · Journal of Business Strategy · 1992 · 13 citations

It Disaster Recovery, Corporate Risk Management, Corporate Strategy +21

Product harm crisis at the crossroads: monitoring recovery of replacement products

George J. Siomkos, Gary Kurzbard · Industrial Crisis Quarterly · 1992 · 11 citations

Customer Satisfaction, Safety Science, Business Analytics +19

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