Concepedia

Wine Branding

Wine Branding is a strategic marketing construct that distinguishes a wine product through the development of a unique identity, value proposition, and consumer perception within the competitive viticultural marketplace.

275

Publications

12.4K

Citations

507

Authors

236

Institutions

Publications per year

2017–2026

74

Parents

Publications

275

The ‘real thing’: Branding authenticity in the luxury wine trade

Michaël Beverland · Journal of Business Research · 2005 · 587 citations

, , +16

The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine

Stuart Landon, Constance Smith · Journal of Consumer Policy · 1997 · 398 citations

, , +14

Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand

Guenter Schamel, Kym Anderson · Economic Record · 2003 · 324 citations · Full text

, , +15

Wine tourism experience: A netnography study

Tan Vo‐Thanh, Valentina Kirova · Journal of Business Research · 2017 · 315 citations

, , +14

Wowing the millennials: creating brand equity in the wine industry

Linda I. Nowak, Liz Thach, Janeen E. Olsen · Journal of Product & Brand Management · 2006 · 226 citations

, , +15

1–5 of 275

Authors

507

  1. JB
    Johan Bruwer

    University of South Australia, Australia

    10 publications · 372 citations

    10

    h-index

  2. LL
    Larry Lockshin

    University of South Australia, Australia

    10 publications · 668 citations

    10

    h-index

  3. LT
    Liz Thach

    Sonoma State University, United States

    8 publications · 418 citations

    8

    h-index

  4. MB
    Michaël Beverland

    Monash University, Australia

    7 publications · 1K citations

    7

    h-index

  5. DV
    Demetris Vrontis

    University of Nicosia, Cyprus

    7 publications · 388 citations

    7

    h-index

1–5 of 507

Institutions

236

  1. University of South Australia

    Adelaide, Australia

    16 h-index

    28 publications

    1.1K citations

  2. The University of Adelaide

    Adelaide, Australia

    14 h-index

    29 publications

    1.6K citations

  3. Sonoma State University

    Rohnert Park, United States

    11 h-index

    21 publications

    1.3K citations

  4. University of Nicosia

    Nicosia, Cyprus

    7 h-index

    11 publications

    583 citations

  5. Kedge Business School

    Talence, France

    7 h-index

    7 publications

    344 citations

  6. Edith Cowan University

    Perth, Australia

    7 h-index

    14 publications

    963 citations

  7. University of Castilla-La Mancha

    Ciudad Real, Spain

    6 h-index

    14 publications

    938 citations

  8. University of Lisbon

    Lisbon, Portugal

    6 h-index

    9 publications

    275 citations

1–8 of 236

Venues

  1. International Journal of Wine Business Research

    IJWBR · 31 publications · 992 citations

    19

    h-index

  2. International Journal of Wine Marketing

    IJWM · 22 publications · 984 citations

    16

    h-index

  3. Journal of Wine Research

    12 publications · 320 citations

    11

    h-index

  4. Wine Economics and Policy

    10 publications · 309 citations

    10

    h-index

  5. Journal of Product & Brand Management

    8 publications · 670 citations

    8

    h-index

1–5