Linda I. Nowak

Toward effective use of cause‐related marketing alliances

Brian D. Till, Linda I. Nowak · Journal of Product & Brand Management · 2000 · 234 citations

Business, Marketing, Marketing Management +15

Wowing the millennials: creating brand equity in the wine industry

Linda I. Nowak, Liz Thach, Janeen E. Olsen · Journal of Product & Brand Management · 2006 · 226 citations

Business, Marketing, Marketing Management +15

Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine

Janeen E. Olsen, Liz Thach And, Linda I. Nowak · Journal of Wine Research · 2007 · 154 citations

Business, Marketing, Marketing Management +13

Women wine consumers: information search and retailing implications

Thomas Atkin, Linda I. Nowak, Rosanna Garcia · International Journal of Wine Business Research · 2007 · 132 citations

Business, Marketing, Retail Management +17

Using the tasting room experience to create loyal customers

Linda I. Nowak, Sandra K. Newton · International Journal of Wine Marketing · 2006 · 85 citations

Business, Marketing, Marketing Management +17