Concepedia

Janeen E. Olsen

JE

35

Publications

2.4K

Citations

26

H-Index

1986

Active since

Affiliations

Sonoma State University(Current)

Louisiana State University

University of Utah

Janeen E. Olsen is an author at Sonoma State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionAdvertisingConsumer Decision MakingBrand ManagementHospitality Marketing

Publications per year

1986–2020

35

Publications

35

Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviors

Kent L. Granzin, Janeen E. Olsen · Journal of Public Policy & Marketing · 1991 · 367 citations

Public Policy, Engineering, Environmental Behavior +15

Wowing the millennials: creating brand equity in the wine industry

Linda I. Nowak, Liz Thach, Janeen E. Olsen · Journal of Product & Brand Management · 2006 · 225 citations

Brand Strategy, Consumer Research, Tasting Room Experience +19

A Comparison of Print Advertisements from the United States and France

Abhijit Biswas, Janeen E. Olsen, Valerie Carlet · Journal of Advertising · 1992 · 219 citations

Cross-cultural Advertising, Targeted Advertising, Consumer Research +17

Market segment analysis to target young adult wine drinkers

Elizabeth C. Thach, Janeen E. Olsen · Agribusiness · 2006 · 203 citations

Marketing Analytics, Taste Enhancements, Consumer Study +21

Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine

Janeen E. Olsen, Liz Thach And, Linda I. Nowak · Journal of Wine Research · 2007 · 152 citations

Gen Xers, Digital Marketing, Consumer Study +19

Rows per page

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