Concepedia

Liz Thach

LT

37

Publications

1.9K

Citations

22

H-Index

1993

Active since

Affiliations

Sonoma State University(Current)

The University of Adelaide

University of South Australia

Lincoln University

Liz Thach is an author at Sonoma State University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCultureCustomer SatisfactionCommunicationHospitality MarketingInteractive Marketing

Publications per year

1993–2023

37

Publications

37

The impact of climate change on the global wine industry: Challenges & solutions

Michelle Renée Mozell, Liz Thach · Wine Economics and Policy · 2014 · 233 citations · Full text

Global Wine Industry, Climate Impact, Engineering +15

Wowing the millennials: creating brand equity in the wine industry

Linda I. Nowak, Liz Thach, Janeen E. Olsen · Journal of Product & Brand Management · 2006 · 225 citations

Brand Strategy, Consumer Research, Tasting Room Experience +19

Millennial wine consumers: Risk perception and information search

Thomas Atkin, Liz Thach · Wine Economics and Policy · 2012 · 120 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Study +16

Generation Y and sparkling wines: a cross‐cultural perspective

Steve Charters, Natalia Velikova, Caroline Ritchie et al. · International Journal of Wine Business Research · 2011 · 93 citations · Full text

Sparkling Wine, Cultural Consumption, International Marketing +27

Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations

Liz Thach, Sam Riewe, Angelo A. Camillo · International Journal of Wine Business Research · 2020 · 93 citations

Population Science, Consumer Study, Consumer Research +28

Rows per page

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