Concepedia

Rosanna Garcia

RG

22

Publications

3.2K

Citations

19

H-Index

2003

Active since

Affiliations

Northeastern University(Current)

University of Denver

North Carolina State University

Massachusetts Institute of Technology

Columbia University

Rosanna Garcia is an author at Northeastern University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchStrategic ManagementInnovationEngineeringBusiness StrategyConsumer BehaviorTechnology Transfer

Publications per year

2003–2023

22

Publications

22

The Effects of Environmental Turbulence on New Product Development Strategy Planning

Roger J. Calantone, Rosanna Garcia, Cornelia Dröge · Journal of Product Innovation Management · 2003 · 677 citations · Full text

Environmental Performance, Eco-innovation, Environmental Impact Assessment +19

Consumer resistance to innovation—a behavioral reasoning perspective

Marius Claudy, Rosanna Garcia, Aidan O’Driscoll · Journal of the Academy of Marketing Science · 2014 · 559 citations

Consumer Decision Making, Consumer Uncertainty, Innovation Adoption +8

Top management green commitment and green intellectual capital as enablers of hotel environmental performance: The mediating role of green human resource management

Kavitha Haldorai, Woo Gon Kim, Rosanna Garcia · Tourism Management · 2021 · 428 citations

Environmental Performance, Hotel Environmental Performance, Management +10

Uses of Agent‐Based Modeling in Innovation/New Product Development Research<sup>*</sup>

Rosanna Garcia · Journal of Product Innovation Management · 2005 · 278 citations

Engineering, Innovation Adoption, Adaptive System +20

The Role of Knowledge in Resource Allocation to Exploration versus Exploitation in Technologically Oriented Organizations*

Rosanna Garcia, Roger J. Calantone, Ralph L. Levine · Decision Sciences · 2003 · 231 citations

Innovation Evaluation, Project Management, Education +25

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