Rosanna Garcia

The Effects of Environmental Turbulence on New Product Development Strategy Planning

Roger J. Calantone, Rosanna Garcia, Cornelia Dröge · Journal of Product Innovation Management · 2003 · 684 citations · Full text

Management, Strategic Management, Strategy +13

Consumer resistance to innovation—a behavioral reasoning perspective

Marius Claudy, Rosanna Garcia, Aidan O’Driscoll · Journal of the Academy of Marketing Science · 2014 · 588 citations

Management, Innovation Management, Marketing +10

Top management green commitment and green intellectual capital as enablers of hotel environmental performance: The mediating role of green human resource management

Kavitha Haldorai, Woo Gon Kim, Rosanna Garcia · Tourism Management · 2021 · 468 citations

Management, Hospitality Management, Human Resource Management +17

Uses of Agent‐Based Modeling in Innovation/New Product Development Research^*

Rosanna Garcia · Journal of Product Innovation Management · 2005 · 281 citations

Engineering, Innovation Management, Innovation +16

The Role of Knowledge in Resource Allocation to Exploration versus Exploitation in Technologically Oriented Organizations*

Rosanna Garcia, Roger J. Calantone, Ralph L. Levine · Decision Sciences · 2003 · 231 citations

Management, Strategic Management, Strategy +13