Marius Claudy

Consumer resistance to innovation—a behavioral reasoning perspective

Marius Claudy, Rosanna Garcia, Aidan O’Driscoll · Journal of the Academy of Marketing Science · 2014 · 588 citations

Management, Innovation Management, Marketing +10

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Marius Claudy, Mark Peterson, Aidan O’Driscoll · Journal of Macromarketing · 2013 · 437 citations · Full text

Business, Marketing, Consumer Behavior +15

Going above and beyond: how sustainability culture and entrepreneurial orientation drive social sustainability supply chain practice adoption

Donna Marshall, Lucy McCarthy, Paul McGrath et al. · Supply Chain Management An International Journal · 2015 · 330 citations · Full text

Management, Supply Chain Management, Sustainability Management +15

The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay

Marius Claudy, Claus Michelsen, Aidan O’Driscoll · Energy Policy · 2011 · 199 citations · Full text

Social Sciences, Economics, Marketing +16

The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success

Marius Claudy, Mark Peterson, Mark Pagell · Journal of Product Innovation Management · 2016 · 172 citations

Management, Strategic Management, Strategy +17