Marius Claudy

Consumer resistance to innovation—a behavioral reasoning perspective

Marius Claudy, Rosanna Garcia, Aidan O’Driscoll · Journal of the Academy of Marketing Science · 2014 · 559 citations

Consumer Decision Making, Consumer Uncertainty, Innovation Adoption +8

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Marius Claudy, Mark Peterson, Aidan O’Driscoll · Journal of Macromarketing · 2013 · 430 citations · Full text

Natural Environment, Consumer Uncertainty, Green Marketing +26

Going above and beyond: how sustainability culture and entrepreneurial orientation drive social sustainability supply chain practice adoption

Donna Marshall, Lucy McCarthy, Paul McGrath et al. · Supply Chain Management An International Journal · 2015 · 320 citations · Full text

Engineering, Sustainable Development, Sustainable Innovation +20

The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay

Marius Claudy, Claus Michelsen, Aidan O’Driscoll · Energy Policy · 2011 · 198 citations · Full text

Housing, Perceived Product Characteristics, Microgeneration Technologies +9

The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success

Marius Claudy, Mark Peterson, Mark Pagell · Journal of Product Innovation Management · 2016 · 161 citations

Sustainable Development, Market Knowledge Competence, Sustainable Innovation +24