Concepedia
Statistics
Publications
18
Citations
2K
H-Index
14
Active since
1998
Affiliations
Technological University Dublin(Current)
University of Naples Federico II
Trinity College Dublin
University College Dublin
University of Leicester
Aidan O’Driscoll is an author at Technological University Dublin specializing in marketing, management, and consumer behavior.
Publications per year
1998–2022
Consumer resistance to innovation—a behavioral reasoning perspective
Marius Claudy, Rosanna Garcia, Aidan O’Driscoll · Journal of the Academy of Marketing Science · 2014 · 588 citations
Management, Innovation Management, Marketing +10
Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory
Marius Claudy, Mark Peterson, Aidan O’Driscoll · Journal of Macromarketing · 2013 · 437 citations · Full text
Business, Marketing, Consumer Behavior +15
Online food delivery services and behavioural intention – a test of an integrated TAM and TPB framework
Ciro Troise, Aidan O’Driscoll, Mario Tani et al. · British Food Journal · 2020 · 308 citations
Business, Health Behavior, Marketing +17
The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay
Marius Claudy, Claus Michelsen, Aidan O’Driscoll · Energy Policy · 2011 · 199 citations · Full text
Social Sciences, Economics, Marketing +16
Consumer awareness in the adoption of microgeneration technologies
Marius Claudy, Claus Michelsen, Aidan O’Driscoll et al. · Renewable and Sustainable Energy Reviews · 2010 · 95 citations
Business, Mechanical Engineering, Consumption Studies +9
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