Energy Policy · 2011 · 199 citations · 59 references
Social SciencesEconomicsMarketingConsumer BehaviorEnvironmental EconomicsMicroeconomicsConsumer Decision-makingConsumer TheoryHousehold Decision-makingHousehold EconomicsHousehold Financial Decision-makingWillingness To PayConsumer Technology AdoptionConsumption In The HomeHomeownership DemandHousehold Purchase DecisionsHousehold Purchasing BehaviorTechnology Adoption DecisionsWillingness-to-pay Elicitation
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Review of Psychometric theory (2nd ed.).
Rosedith Sitgreaves · Contemporary Psychology · 1979 · 11.5K citations
Using surveys to value public goods: the contingent valuation method
Choice Reviews Online · 1989 · 4.3K citations · Full text