Publication | Closed Access
The ‘real thing’: Branding authenticity in the luxury wine trade
567
Citations
10
References
2005
Year
MarketingLuxury Wine TradeConsumer CultureBrand PositioningFashionBrand StrategyBrand DevelopmentBrand LoyaltyManagementBrand AwarenessLuxury BrandingBrand Management
| Year | Citations | |
|---|---|---|
Page 1
Page 1