Concepedia

Nathalie Guibert

NG

Statistics

Publications

4

Citations

356

H-Index

4

Active since

2006

Affiliations

Université d'Avignon et des Pays de Vaucluse(Current)

Université Paris-Panthéon-Assas

Nathalie Guibert is an author at Université d'Avignon et des Pays de Vaucluse specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementEconomicsConsumer CultureBusiness StrategyConsumer BehaviorConsumer ResearchIndustrial OrganizationTrade

Publications per year

2006–2022

4

Publications

4

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Judy Drennan, Constanza Bianchi, Silvia Cacho-Elizondo et al. · International Journal of Hospitality Management · 2015 · 217 citations

Marketing, Consumer Culture, Brand Equity +10

Introduction: Old World strategies against New World competition in a globalising wine industry

Gwyn Campbell, Nathalie Guibert · British Food Journal · 2006 · 71 citations

International Marketing, Trade, Agricultural Economics +21

Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda

Rami Alkhudary, Bertrand Belvaux, Nathalie Guibert · Marketing Letters · 2022 · 57 citations

Research Agenda, Economics, Non-fungible Token +12

Network governance in marketing channels

Nathalie Guibert · British Food Journal · 2006 · 11 citations

Digital Marketing, Brand Strategy, Industrial Organization +19

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