Concepedia

Keith Perks

KP

11

Publications

753

Citations

11

H-Index

2001

Active since

Affiliations

University of Brighton(Current)

Queensland University of Technology

Keith Perks is an author at University of Brighton specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchSocial MarketingMarketing CommunicationArtsStrategyAdvertisingBusiness Strategy

Publications per year

2001–2019

11

Publications

11

Internet marketing capabilities and international market growth

Shane Mathews, Constanza Bianchi, Keith Perks et al. · International Business Review · 2015 · 173 citations

Marketing, International Business Strategy, Digital Marketing +8

Communicating responsibility-practicing irresponsibility in CSR advertisements

Keith Perks, Francisca Farache, Paurav Shukla et al. · Journal of Business Research · 2013 · 152 citations

Socially Responsible Product, Advertising, Management +9

Entrepreneurial decision-making in internationalization: Propositions from mid-size firms

Keith Perks, Mathew Hughes · International Business Review · 2008 · 123 citations · Full text

CSR advertisements: a legitimacy tool?

Francisca Farache, Keith Perks · Corporate Communications An International Journal · 2010 · 84 citations

Targeted Advertising, Social Marketing, Consumer Research +16

Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions

Zahra Fazeli, Paurav Shukla, Keith Perks · Psychology and Marketing · 2019 · 65 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Study +22

Rows per page

1–5 of 11