Concepedia

Maja Konečnik Ruzzier

MK

21

Publications

1.1K

Citations

15

H-Index

2010

Active since

Affiliations

University of Ljubljana(Current)

University of Primorska

Aston University

Jožef Stefan Institute

University of Northern Colorado

Maja Konečnik Ruzzier is an author at University of Ljubljana specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementBrand EquityBrand DevelopmentDestination MarketingBrand StrategyBrand AwarenessBrand ManagementCulture

Publications per year

2010–2023

21

Publications

21

Tourism Destination Brand Equity Dimensions

William C. Gartner, Maja Konečnik Ruzzier · Journal of Travel Research · 2010 · 207 citations

Tourism Literature, German Tourists, Tourism Management +16

Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship

Katja Terglav, Maja Konečnik Ruzzier, Robert Kaše · International Journal of Hospitality Management · 2016 · 179 citations

Marketing, Organizational Communication, Leadership–commitment Relationship +15

Developing and applying a place brand identity model: The case of Slovenia

Maja Konečnik Ruzzier, Leslie de Chernatony · Journal of Business Research · 2012 · 131 citations

Culture, Destination Marketing, Brand Equity +9

Transition towards Sustainability: Adoption of Eco-Products among Consumers

Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier · Sustainability · 2019 · 98 citations · Full text

Sustainable Consumption, Consumer Uncertainty, Green Marketing +21

ON THE RELATIONSHIP BETWEEN FIRM SIZE, RESOURCES, AGE AT ENTRY AND INTERNATIONALIZATION: THE CASE OF SLOVENIAN SMES

Mitja Ruzzier, Maja Konečnik Ruzzier · Journal of Business Economics and Management · 2014 · 74 citations · Full text

International Economics, International Marketing, International Entrepreneurship +23

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