Concepedia

Maja Konečnik Ruzzier

MK

Statistics

Publications

22

Citations

1.1K

H-Index

16

Active since

2010

Affiliations

University of Ljubljana(Current)

University of Primorska

Aston University

Jožef Stefan Institute

University of Northern Colorado

Maja Konečnik Ruzzier is an author at University of Ljubljana specializing in business, brand management, and marketing.

Publications per year

2010–2023

22

Publications

22

Tourism Destination Brand Equity Dimensions

William C. Gartner, Maja Konečnik Ruzzier · Journal of Travel Research · 2010 · 213 citations

Business, Marketing, Tourism Management +17

Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship

Katja Terglav, Maja Konečnik Ruzzier, Robert Kaše · International Journal of Hospitality Management · 2016 · 183 citations

Business, Leadership, Marketing +5

Developing and applying a place brand identity model: The case of Slovenia

Maja Konečnik Ruzzier, Leslie de Chernatony · Journal of Business Research · 2012 · 133 citations

Business, Marketing, Marketing Management +10

Transition towards Sustainability: Adoption of Eco-Products among Consumers

Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier · Sustainability · 2019 · 102 citations · Full text

Business, Marketing, Consumer Behavior +16

ON THE RELATIONSHIP BETWEEN FIRM SIZE, RESOURCES, AGE AT ENTRY AND INTERNATIONALIZATION: THE CASE OF SLOVENIAN SMES

Mitja Ruzzier, Maja Konečnik Ruzzier · Journal of Business Economics and Management · 2014 · 76 citations · Full text

Business, Business Economics, International Business +17

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