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Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship

MarketingOrganizational CommunicationLeadership–commitment RelationshipPersonal BrandingManagementBrand StrategyBrand DevelopmentBusinessTop ManagementBusiness StrategyMarketing ManagementBusiness LeadershipBrand AwarenessStrategic ManagementBrand EquityOrganizational BehaviorBrand ManagementInternal Branding Process