Concepedia

Sridhar Balasubramanian

SB

53

Publications

7.5K

Citations

34

H-Index

1996

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Indian Institute of Technology Bombay

The University of Texas at Austin

Los Alamos National Laboratory

Arizona State University

Sridhar Balasubramanian is an author at University of North Carolina at Chapel Hill specializing in business, management, and engineering.

Top concepts

EngineeringBusinessManagementMarketingFluid DynamicsAerodynamicsBusiness StrategySpace EngineeringEconomicsMechanical Engineering

Publications per year

1996–2022

53

Publications

53

Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg · Journal of the Academy of Marketing Science · 1997 · 1.4K citations

Online Customer Behavior, Digital Marketing, Consumer Marketing +6

Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers

Sridhar Balasubramanian · Marketing Science · 1998 · 553 citations

Digital Marketing, Consumer Research, Conventional Retailers +17

An Analysis of E-Business Adoption and its Impact on Business Performance

Fang Wu, Vijay Mahajan, Sridhar Balasubramanian · Journal of the Academy of Marketing Science · 2003 · 553 citations

Customer Satisfaction, Digital Marketing, Business Intelligence +11

How motivation, opportunity, and ability drive knowledge sharing: The constraining‐factor model

Enno Siemsen, Aleda V. Roth, Sridhar Balasubramanian · Journal of Operations Management · 2007 · 495 citations

Social Influence, Human Resource Management, Knowledge Management Strategy +16

Mobile Marketing: A Synthesis and Prognosis

Venkatesh Shankar, Sridhar Balasubramanian · Journal of Interactive Marketing · 2009 · 477 citations

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