Concepedia

Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg

Journal of the Academy of Marketing Science · 1997 · 1.4K citations · 40 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingMarketing StrategyBusiness-to-consumer E-commerceCustomer EngagementDigital Marketing For E-commerceDigital Marketing StrategyE-commerce MarketingOnline Consumer BehaviorOnline Consumer SatisfactionOnline Customer ExperienceOnline Customer Satisfaction

References

40

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph W. Alba, John Lynch, Barton A. Weitz et al. · Journal of Marketing · 1997 · 2.1K citations

Business, Marketing, Retail Management +17

The economics of networks

Nicholas Economides · International Journal of Industrial Organization · 1996 · 1.6K citations

Social Sciences, Business Economics, Economics +16

A Strategic Analysis of Electronic Marketplaces

J. Yannis Bakos · MIS Quarterly · 1991 · 1.2K citations

Business, Economics, Information Systems +13

Price Competition in a Channel Structure with a Common Retailer

Sungchul Choi · Marketing Science · 1991 · 1K citations

Business, Business Economics, Economics +17