Exploring the Implications of the Internet for Consumer Marketing - Concepedia

Concepedia

Publication | Closed Access

Exploring the Implications of the Internet for Consumer Marketing

1.4K

Citations

40

References

1997

Year

Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg

Journal of the Academy of Marketing Science

Online Customer BehaviorDigital MarketingConsumer MarketingInteractive MarketingManagementBusinessMarketing CommunicationConsumer BehaviorMarketing

References

	Year	Citations

Page 1