Concepedia
Statistics
Publications
3
Citations
117
H-Index
Active since
2022
Affiliations
IESE Business School(Current)
Universidad de Navarra
BI Norwegian Business School
Boston University
Northeastern University
Albert Valenti is an author at IESE Business School specializing in marketing management, marketing, and business.
Publications per year
2022–2023
The value of context-specific studies for marketing
Stefan Stremersch, Jorge González, Albert Valenti et al. · Journal of the Academy of Marketing Science · 2022 · 80 citations · Full text
Business, Marketing, Marketing Management +6
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
Albert Valenti, Marc Vanhuele, Shuba Srinivasan et al. · International Journal of Research in Marketing · 2022 · 20 citations · Full text
Business, Marketing, Marketing Management +16
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
Albert Valenti, Shuba Srinivasan, Koen Pauwels · Journal of the Academy of Marketing Science · 2023 · 17 citations · Full text
Business, Marketing, Marketing Management +13
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