Concepedia

Marc Vanhuele

MV

17

Publications

1.3K

Citations

14

H-Index

1987

Active since

Affiliations

HEC Paris(Current)

Boston University

University of California, Los Angeles

Özyeğin University

Marc Vanhuele is an author at HEC Paris specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand AwarenessCustomer SatisfactionInteractive MarketingAdvertisingConsumer BehaviorMarketing Communication

Publications per year

1987–2022

17

Publications

17

Measuring the Price Knowledge Shoppers Bring to the Store

Marc Vanhuele, Xavier Drèze · Journal of Marketing · 2002 · 286 citations

Customer Satisfaction, Cognitive Science, Advertising +15

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels · Journal of Marketing Research · 2010 · 260 citations · Full text

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +17

Consumer behaviour : applications in marketing

Robert East, Malcolm Wright, Marc Vanhuele · Research Repository (Kingston University London) · 2008 · 160 citations

Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Stephen Holden, Marc Vanhuele · Psychology and Marketing · 1999 · 147 citations

Brand Strategy, Consumer Research, Fictitious Brand Names +17

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Dominique M. Hanssens, Koen Pauwels, Shuba Srinivasan et al. · Marketing Science · 2014 · 119 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Research +18

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