Stephen Holden

Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

Paul Bottomley, Stephen Holden · Journal of Marketing Research · 2001 · 386 citations

Customer Satisfaction, Brand Equity, Consumer Study +12

Understanding the determinants of environmentally conscious behavior

Julie Lee, Stephen Holden · Psychology and Marketing · 1999 · 246 citations

Green Marketing, Behavioral Decision Making, Consumer Motivation +21

Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Stephen Holden, Marc Vanhuele · Psychology and Marketing · 1999 · 147 citations

Brand Strategy, Consumer Research, Fictitious Brand Names +17

Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence

Fredric Kropp, Anne M. Lavack, Stephen Holden · Journal of Consumer Marketing · 1999 · 74 citations

Substance Use, Smoking Behavior, Behavioral Decision Making +26

Ask Not What the Brand Can Evoke; Ask What Can Evoke the Brand?

Stephen Holden, Richard J. Lutz · ACR North American Advances · 1992 · 72 citations

Marketing, Brand Positioning, Management +9