Paul Bottomley

Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

Paul Bottomley, Stephen Holden · Journal of Marketing Research · 2001 · 386 citations

Customer Satisfaction, Brand Equity, Consumer Study +12

The interactive effects of colors and products on perceptions of brand logo appropriateness

Paul Bottomley, John R. Doyle · Marketing Theory · 2006 · 285 citations

Color Psychology, Digital Marketing, Consumer Research +22

Public Service Motivation and Employee Outcomes in the Egyptian Public Sector: Testing the Mediating Effect of Person-Organization Fit

Julian Gould‐Williams, Ams Mostafa, Paul Bottomley · Journal of Public Administration Research and Theory · 2013 · 221 citations · Full text

The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases

John R. Doyle, David O’Connor, Gareth M. Reynolds et al. · Psychology and Marketing · 1999 · 205 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19

High‐Performance Human Resource Practices and Employee Outcomes: The Mediating Role of Public Service Motivation

Ahmed Mostafa, Julian Gould‐Williams, Paul Bottomley · Public Administration Review · 2015 · 185 citations · Full text

Mediating Role, Strategic Human Resources, Human Resource Management +20