John R. Doyle

Efficiency and Cross-efficiency in DEA: Derivations, Meanings and Uses

John R. Doyle, Rodney Green · Journal of the Operational Research Society · 1994 · 1.2K citations

Preference voting and project ranking using DEA and cross-evaluation

Rodney H. Green, John R. Doyle, Wade D. Cook · European Journal of Operational Research · 1996 · 313 citations

Ranking Algorithm, Project Management, Management +9

The interactive effects of colors and products on perceptions of brand logo appropriateness

Paul Bottomley, John R. Doyle · Marketing Theory · 2006 · 285 citations

Color Psychology, Digital Marketing, Consumer Research +22

The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases

John R. Doyle, David O’Connor, Gareth M. Reynolds et al. · Psychology and Marketing · 1999 · 205 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +19

The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

Paul Bottomley, John R. Doyle · International Journal of Research in Marketing · 1996 · 175 citations

Customer Satisfaction, Brand Equity, Management +6