Consumer behaviour : applications in marketing

Abstract

PART 1 INTRODUCTION Chapter 1: Ideas and Explanations in Consumer Research PART 2 CONSUMPTION PATTERNS Chapter 2: Customer Loyalty Chapter 3: Brand Knowledge, Brand Equity and Brand Extension Chapter 4: Stationary Markets Chapter 5: Market Dynamics Chapter 6: Consumer Group Differences PART 3 EXPLAINING DECISION-MAKING Chapter 7: Predicting and Explaining Behaviour Chapter 8: Information Processing and Decision-Making Chapter 9: Consumer Satisfaction and Quality PART 4 MARKET RESPONSE Chapter 10: Consumer Response to Price and Sales Promotions Chapter 11: The Retail Context Chapter 12: Word-of-Mouth Influence Chapter 13: The Response to Advertising