Concepedia
Statistics
Publications
7
Citations
326
H-Index
Active since
2008
Affiliations
IESE Business School(Current)
Erasmus University Rotterdam
Universidad de Navarra
Jorge González is an author at IESE Business School specializing in business, marketing, and marketing management.
Publications per year
2008–2022
The value of context-specific studies for marketing
Stefan Stremersch, Jorge González, Albert Valenti et al. · Journal of the Academy of Marketing Science · 2022 · 80 citations · Full text
Business, Marketing, Marketing Management +6
Insights on the mechanisms of Ca2+ regulation of connexin26 hemichannels revealed by human pathogenic mutations (D50N/Y)
William López, Jorge González, Yu Liu et al. · The Journal of General Physiology · 2013 · 61 citations · Full text
Life Sciences, Biochemistry, Physiology +17
Principles and Determinants of G-Protein Coupling by the Rhodopsin-Like Thyrotropin Receptor
Holger Jaeschke, Catherine L. Worth, Sandra Mueller et al. · PLoS ONE · 2010 · 52 citations · Full text
Life Sciences, Biochemistry, Molecular Biology +17
Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets
Ignacio Osuna Soto, Jorge González, Mario Capizzani · Journal of Retailing · 2016 · 44 citations · Full text
Business, Marketing, Marketing Management +16
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
Jorge González, Catarina Sismeiro, Shantanu Dutta et al. · International Journal of Research in Marketing · 2008 · 39 citations
Pharmacy, Pharmacoeconomics, Pharmacology +12
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