Concepedia

Author

Jorge González

IESE Business SchoolORCID

Also Known As

J González, J. Gonzalez, J. González, J.P. González, Jorge Gonzalez, Jorge Gonzalez, Jorge Gonzalez Pesqueira, Jorge González, Jorge P. Gonzalez, Pesqueira, Jorge Gonzalez

31

Publications

388

Citations

9

H-Index

15

Concepts

All Affiliations

IESE Business SchoolErasmus University RotterdamUniversidad de Navarra
JG

About

Jorge González is an author at IESE Business School specializing in brand awareness, category management, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

42

2

Engineering

1

1

20

3

Management

1

1

42

4

Medicine

1

1

39

5

Biomedical Engineering

1

1

20

Jorge González

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7

Publications

314

Citations

7

H-Index

YearCitations

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