Ignacio Osuna Soto

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Active since

2016

Affiliations

Ignacio Osuna Soto is an author at Universidad de La Sabana specializing in category promotion planning, sustainable business models, and coupon pricing.

ORCID

Publications per year

2016–2020

Publications

Mapping Research on Customer Centricity and Sustainable Organizations

Sergio Pardo‐Jaramillo, Andrés Muñoz‐Villamizar, Ignacio Osuna Soto et al. · Sustainability · 2020 · 45 citations · Full text

Management, Strategic Management, Sustainability Management +15

Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets

Ignacio Osuna Soto, Jorge González, Mario Capizzani · Journal of Retailing · 2016 · 44 citations · Full text

Business, Marketing, Marketing Management +16

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