Concepedia

Catarina Sismeiro

CS

Statistics

Publications

16

Citations

1.4K

H-Index

13

Active since

2000

Affiliations

Imperial College London(Current)

University of California, Los Angeles

Anderson University - South Carolina

University of Southern California

University of South Carolina

Catarina Sismeiro is an author at Imperial College London specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessData ScienceBusiness AnalyticsInteractive MarketingMedicineEconomicsStatistics

Publications per year

2000–2019

16

Publications

16

A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Randolph E. Bucklin, Catarina Sismeiro · Journal of Marketing Research · 2003 · 419 citations

Engineering, Digital Marketing, Web Analytics +19

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Catarina Sismeiro, Randolph E. Bucklin · Journal of Marketing Research · 2004 · 286 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +24

The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd

Wanxin Wang, Ammara Mahmood, Catarina Sismeiro et al. · Research Policy · 2019 · 148 citations · Full text

Business, Equity Crowdfunding, Entrepreneurship +3

Spatial Models in Marketing

Eric T. Bradlow, Bart J. Bronnenberg, Gary J. Russell et al. · Marketing Letters · 2005 · 120 citations

Marketing, Quantitative Spatial Model, Spatial Models

Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist

Bart J. Bronnenberg, Catarina Sismeiro · Journal of Marketing Research · 2002 · 81 citations

Marketing Analytics, U.s. Retailing Industry, Consumer Research +18

Rows per page

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