Concepedia

Ammara Mahmood

AM

6

Publications

493

Citations

6

H-Index

2014

Active since

Affiliations

Imperial College London(Current)

Wilfrid Laurier University

University of Oxford

Ammara Mahmood is an author at Imperial College London specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchAdvertisingBrand AwarenessVisual MarketingArtsFinanceBranding

Publications per year

2014–2019

6

Publications

6

The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd

Wanxin Wang, Ammara Mahmood, Catarina Sismeiro et al. · Research Policy · 2019 · 148 citations · Full text

Business, Equity Crowdfunding, Entrepreneurship +3

What's in a logo? The impact of complex visual cues in equity crowdfunding

Ammara Mahmood, Jonathan Luffarelli, Mudra Mukesh · Journal of Business Venturing · 2018 · 124 citations · Full text

Marketing, Visual Communication, Complex Visual Cues +7

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood · Journal of Marketing Research · 2019 · 109 citations · Full text

Descriptive Logos, Consumer Research, Brand Strategy +16

Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment

Catarina Sismeiro, Ammara Mahmood · Management Science · 2018 · 67 citations · Full text

Social Medium Monitoring, Consumer Research, Social Influence +21

Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites

Ammara Mahmood, Catarina Sismeiro · Journal of Interactive Marketing · 2017 · 31 citations

Rows per page

1–5 of 6