Concepedia

Jonathan Luffarelli

JL

11

Publications

577

Citations

11

H-Index

2015

Active since

Affiliations

Montpellier Business School(Current)

Institut Superieur de Gestion

Jonathan Luffarelli is an author at Montpellier Business School specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchAdvertisingBrand EquityBrand AwarenessBrand ManagementVisual MarketingBrand Development

Publications per year

2015–2024

11

Publications

11

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang · Journal of Marketing Research · 2018 · 166 citations

Visual Property, Brand Strategy, Consumer Research +21

What's in a logo? The impact of complex visual cues in equity crowdfunding

Ammara Mahmood, Jonathan Luffarelli, Mudra Mukesh · Journal of Business Venturing · 2018 · 124 citations · Full text

Marketing, Visual Communication, Complex Visual Cues +7

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood · Journal of Marketing Research · 2019 · 109 citations · Full text

Descriptive Logos, Consumer Research, Brand Strategy +16

THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang · Journal of Marketing Research · 2018 · 40 citations

Visual Property, Consumer Research, Brand Strategy +16

When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance

Jonathan Luffarelli, Dilney Gonçalves, Antonios Stamatogiannakis · Human Resource Management · 2015 · 27 citations

Educational Psychology, Social Influence, Performance Measurement +19

Rows per page

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