Institut Superieur de Gestion

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard · Journal of Business Research · 2018 · 946 citations

Influencer Studies, Social Media, Interpersonal Communication +9

Naive Bayes vs decision trees in intrusion detection systems

Nahla Ben Amor, Salem Benferhat, Zied Elouedi · 2004 · 473 citations

Anomaly Detection, Machine Learning, Engineering +17

Introduction to Stochastic programming (2nd edition), Springer verlag, New York

John R. Birge, François Louveaux · 2011 · 381 citations

Mathematical Programming, Stochastic Programming, Engineering +8

Mobile banking rollout in emerging markets: evidence from Brazil

Pedro Cruz, Lineu Barretto Filgueiras Neto, Pablo Antonio Muñoz Gallego et al. · International Journal of Bank Marketing · 2010 · 347 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

Nizar Souiden, Marzouki Rani · International Journal of Bank Marketing · 2015 · 326 citations

Culture, Islamic Banks, Religion Studies +13