Concepedia

Pauline de Pechpeyrou

PD

Statistics

Publications

6

Citations

156

H-Index

6

Active since

2007

Affiliations

Institut Superieur de Gestion(Current)

SKEMA Business School

Institut de Recherche en Gestion

Université Paris Nanterre

Pauline de Pechpeyrou is an author at Institut Superieur de Gestion specializing in marketing, consumer behavior, and marketing management.

Publications per year

2007–2013

6

Publications

6

Consumer cynicism

Philippe Odou, Pauline de Pechpeyrou · European Journal of Marketing · 2011 · 72 citations

Business, Marketing, Consumer Behavior +10

Consumer Skepticism and Promotion Effectiveness

Pauline de Pechpeyrou, Philippe Odou · Recherche et Applications en Marketing (English Edition) · 2012 · 23 citations

Business, Marketing, Marketing Management +17

Virtual Bundling with Quantity Discounts: When Low Purchase Price Does Not Lead to Smart-Shopper Feelings

Pauline de Pechpeyrou · Psychology and Marketing · 2013 · 21 citations

Management, Marketing, Marketing Management +17

How consumers value online personalization: a longitudinal experiment

Pauline de Pechpeyrou · Direct Marketing An International Journal · 2009 · 17 citations

Business, Marketing, Marketing Management +17

Consumer cynicism : From resistance to anti‐consumption in a disenchanted world?

Philippe Odou, Pauline de Pechpeyrou · HAL (Le Centre pour la Communication Scientifique Directe) · 2011 · 13 citations

Social Sciences, Marketing, Social Psychology +10

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