Antonios Stamatogiannakis

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang · Journal of Marketing Research · 2018 · 166 citations

Visual Property, Brand Strategy, Consumer Research +21

Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation

Haiyang Yang, Antonios Stamatogiannakis, Amitava Chattopadhyay · Journal of Consumer Research · 2015 · 71 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +24

THE VISUAL ASYMMETRY EFFECT: AN INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang · Journal of Marketing Research · 2018 · 40 citations

Visual Property, Consumer Research, Brand Strategy +16

When Feedback Interventions Backfire: Why Higher Performance Feedback May Result in Lower Self‐Perceived Competence and Satisfaction with Performance

Jonathan Luffarelli, Dilney Gonçalves, Antonios Stamatogiannakis · Human Resource Management · 2015 · 27 citations

Educational Psychology, Social Influence, Performance Measurement +19

Attainment versus maintenance goals: Perceived difficulty and impact on goal choice

Antonios Stamatogiannakis, Amitava Chattopadhyay, Dipankar Chakravarti · Organizational Behavior and Human Decision Processes · 2018 · 19 citations · Full text