Concepedia

Haiyang Yang

HY

14

Publications

1.3K

Citations

14

H-Index

2010

Active since

Affiliations

Johns Hopkins University(Current)

University of British Columbia

University of Waterloo

Haiyang Yang is an author at Johns Hopkins University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessBehavioral Decision MakingPsychologyAdvertisingSocial SciencesConsumer BehaviorBehavioral Science

Publications per year

2010–2024

14

Publications

14

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Quentin André, Ziv Carmon, Klaus Wertenbroch et al. · Customer Needs and Solutions · 2017 · 282 citations · Full text

How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic

Haiyang Yang, Jingjing Ma · Psychiatry Research · 2020 · 243 citations · Full text

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang · Journal of Marketing Research · 2018 · 166 citations

Visual Property, Brand Strategy, Consumer Research +21

For Whom Is Parting With Possessions More Painful?

William W. Maddux, Haiyang Yang, Carl F. Falk et al. · Psychological Science · 2010 · 139 citations

Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation

Haiyang Yang, Antonios Stamatogiannakis, Amitava Chattopadhyay · Journal of Consumer Research · 2015 · 71 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +24

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