Jan-Benedict E.M. Steenkamps is an author at Tilburg University specializing in business, advertising, and interactive marketing.
Top concepts
BusinessEconomicsMarketingManagementAdvertisingConsumer ResearchPrice DiscriminationInteractive Marketing
Publications per year
2001–2001
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The Category-Demand Effects of Price Promotions
Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 543 citations
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