Concepedia

Roland L. Leak

RL

Statistics

Publications

3

Citations

61

H-Index

3

Active since

2010

Affiliations

North Carolina Agricultural and Technical State University(Current)

Roland L. Leak is an author at North Carolina Agricultural and Technical State University specializing in brand development, brand equity, and brand management.

ORCID

Top concepts

Publications per year

2010–2017

3

Publications

3

Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

Roland L. Leak, Omar P. Woodham, Kimberly R. McNeil · Journal of Product & Brand Management · 2015 · 24 citations

, , +21

Students’ Evaluation of Teaching: Concerns of Item Diagnosticity

Thomas J. Madden, William R. Dillon, Roland L. Leak · Journal of Marketing Education · 2010 · 20 citations

, , +18

I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

Omar P. Woodham, Mitchell Hamilton, Roland L. Leak · The Journal of Marketing Theory and Practice · 2017 · 17 citations

, , +20

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