Julian K. Saint Clair

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence

Jeffrey D. Shulman, Marcus Cunha, Julian K. Saint Clair · Marketing Science · 2015 · 85 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +20

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Andrew J. Rohm, Matthew Stefl, Julian K. Saint Clair · Journal of Marketing Education · 2018 · 84 citations · Full text

Digital Marketing, Education, Marketing Curriculum Overhaul +18

Dine-in or take-out: Modeling millennials’ cooking motivation and choice

Aidin Namin, Brian T. Ratchford, Julian K. Saint Clair et al. · Journal of Retailing and Consumer Services · 2019 · 42 citations

Food Choice, Behavioral Decision Making, Consumer Research +3

Identity interplay: The importance and challenges of consumer research on multiple identities

Mark Forehand, Americus Reed, Julian K. Saint Clair · Consumer Psychology Review · 2021 · 39 citations

Digital Identity, Consumer Study, Consumer Research +22

The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities

Julian K. Saint Clair, Mark Forehand · Journal of Consumer Research · 2019 · 36 citations

Behavioral Decision Making, Social Psychology, Consumer Research +26