Concepedia

Dan Sarel

DS

17

Publications

1.1K

Citations

16

H-Index

1981

Active since

Affiliations

University of Miami(Current)

University of Baltimore

Miami University

Dan Sarel is an author at University of Miami specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorMarketing CommunicationAdvertisingCommunication

Publications per year

1981–2006

17

Publications

17

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Jerry B. Gotlieb, Dan Sarel · Journal of Advertising · 1991 · 265 citations

Customer Satisfaction, Targeted Advertising, Comparative Advertising Effectiveness +17

Nonunique Invulnerability: Singular versus Distributional Probabilities and Unrealistic Optimism in Comparative Risk Judgments

Yechiel Klar, Aviva Medding, Dan Sarel · Organizational Behavior and Human Decision Processes · 1996 · 196 citations

Nonunique Invulnerability, Comparative Risk Judgments, Cognitive Science +14

Marketing online banking services: The voice of the customer

Dan Sarel, Howard Marmorstein · Journal of Financial Services Marketing · 2003 · 140 citations

Customer Experience, Customer Satisfaction, Fintech +9

The influence of type of advertisement, price, and source credibility on perceived quality

Jerry B. Gotlieb, Dan Sarel · Journal of the Academy of Marketing Science · 1992 · 70 citations

Customer Satisfaction, Interactive Marketing, Source Credibility +9

Characteristics of Radio Commercials and Their Recall Effectiveness

Murphy A. Sewall, Dan Sarel · Journal of Marketing · 1986 · 60 citations

Marketing Analytics, Copy Testing, Advertising +14

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