Concepedia

Stephen H. Craft

SH

6

Publications

269

Citations

6

H-Index

2003

Active since

Affiliations

George Washington University(Current)

Towson University

Birmingham–Southern College

Stephen H. Craft is an author at George Washington University specializing in international marketing, business, and management.

Top concepts

BusinessMarketingManagementMarket SegmentationInternational MarketingGlobal StrategyGlobal MarketingMarketing StrategyStrategic ManagementInternational Business

Publications per year

2003–2012

6

Publications

6

Understanding the new bases for global market segmentation

Salah S. Hassan, Stephen H. Craft, Wael Kortam · Journal of Consumer Marketing · 2003 · 94 citations

International Marketing, Global Market Segmentation, Brand Strategy +22

Linking global market segmentation decisions with strategic positioning options

Salah S. Hassan, Stephen H. Craft · Journal of Consumer Marketing · 2005 · 79 citations

Effective Use, International Marketing, Market Design +21

Examining world market segmentation and brand positioning strategies

Salah S. Hassan, Stephen H. Craft · Journal of Consumer Marketing · 2012 · 58 citations

International Marketing, Brand Strategy, Practical Implications +19

The International Consumer Market Segmentation Managerial Decision-Making Process

Stephen H. Craft · S.A.M. advanced management journal · 2004 · 16 citations

Consumer Decision Making, International Marketing, Management +5

A Factor Analytic Study of International Segmentation Performance Measures

Stephen H. Craft · Journal of Euromarketing · 2004 · 12 citations

Engineering, Firm Performance, Business Intelligence +23

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