1
Publications
180
Citations
1
H-Index
2012
Active since
Affiliations
American University in Cairo(Current)
Yasser Serag Eldin Ahmed is an author at American University in Cairo specializing in consumer uncertainty, marketing, and brand development.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessGreen MarketingMedia MarketingBrand Management
Publications per year
2012–2012
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