Abeer A. Mahrous

A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience

Hany Ragb, Abeer A. Mahrous, Ahmed Farouk Ghoneim · Tourism Management Perspectives · 2020 · 85 citations

Customer Satisfaction, Mixed-images Destinations, Tourist Experience +9

Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt

Heba Mohamed Adel, Abeer A. Mahrous, Rasha Hammad · Journal of Entrepreneurship in Emerging Economies · 2020 · 83 citations

Institutional Environment, Entrepreneurial Innovation, Entrepreneurial Phenomenon +13

Customer participation in online co-creation experience: the role of e-service quality

Tamer H. Elsharnouby, Abeer A. Mahrous · Journal of Research in Interactive Marketing · 2015 · 76 citations

Customer Satisfaction, Digital Marketing, Consumer Research +23

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

Abeer A. Mahrous, Salah S. Hassan · Journal of Travel Research · 2016 · 74 citations

Customer Experience, Customer Satisfaction, Tourism Management +21

Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment

Omneya A. Marzouk, Abeer A. Mahrous · Journal of Global Marketing · 2020 · 62 citations

Sustainable Consumption, Engineering, Energy Efficiency +27