Concepedia
Statistics
Publications
28
Citations
1.1K
H-Index
20
Active since
2009
Affiliations
Cairo University(Current)
October University of Modern Sciences and Arts
George Washington University
Universidad de Granada
Abeer A. Mahrous is an author at Cairo University specializing in marketing, business, and consumer behavior.
Publications per year
2009–2024
A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience
Hany Ragb, Abeer A. Mahrous, Ahmed Farouk Ghoneim · Tourism Management Perspectives · 2020 · 86 citations
Management, Marketing, Tourism Management +15
Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt
Heba Mohamed Adel, Abeer A. Mahrous, Rasha Hammad · Journal of Entrepreneurship in Emerging Economies · 2020 · 86 citations
Business, Entrepreneurship, Marketing +9
Customer participation in online co-creation experience: the role of e-service quality
Tamer H. Elsharnouby, Abeer A. Mahrous · Journal of Research in Interactive Marketing · 2015 · 78 citations
Business, Management Information Systems, Marketing +16
Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market
Abeer A. Mahrous, Salah S. Hassan · Journal of Travel Research · 2016 · 74 citations
Business, Marketing, Tourism Management +17
Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment
Omneya A. Marzouk, Abeer A. Mahrous · Journal of Global Marketing · 2020 · 63 citations
Natural Resources, Environmental Social Science, Consumption Studies +16
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