Concepedia

Rasha Hammad

RH

3

Publications

180

Citations

3

H-Index

2020

Active since

Affiliations

Cairo University(Current)

Rasha Hammad is an author at Cairo University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEntrepreneurshipOrganizational BehaviorArtsGenderSociologySocial MediaSocial Capital

Publications per year

2020–2023

3

Publications

3

Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt

Heba Mohamed Adel, Abeer A. Mahrous, Rasha Hammad · Journal of Entrepreneurship in Emerging Economies · 2020 · 83 citations

Institutional Environment, Entrepreneurial Innovation, Entrepreneurial Phenomenon +13

Employer image, corporate image and organizational attractiveness: the moderating role of social identity consciousness

Raghda Abulsaoud Ahmed Younis, Rasha Hammad · Personnel Review · 2020 · 79 citations

Organizational Characteristic, Organizational Culture, Human Resource Management +17

The Role of Digital Platforms in Women’s Entrepreneurial Opportunity Process: Does Online Social Capital Matter?

Rasha Hammad, Rasha El Naggar · Human Behavior and Emerging Technologies · 2023 · 18 citations · Full text

Digital Society, Social Media Communities, Online Social Capital +19

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