Concepedia
Statistics
Publications
5
Citations
283
H-Index
Active since
2011
Affiliations
Cairo University(Current)
German University in Cairo
Ehab AbouAish is an author at Cairo University specializing in marketing, management, and fan loyalty.
Top concepts
MarketingManagementCultureBrandingEducationFan LoyaltySports MarketingConsumer ResearchArtsFandom
Publications per year
2011–2021
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Mariam Mourad Hussein Abou-Youssef, Wael Kortam, Ehab AbouAish et al. · International Journal of Bank Marketing · 2015 · 209 citations
Culture, Islamic Religiosity, Islamic Economics +11
Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement
Doaa Fathy, Mohamed H. Elsharnouby, Ehab AbouAish · Journal of Research in Interactive Marketing · 2021 · 27 citations
Customer Satisfaction, Consumer Research, Fan Communities +21
An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of Egypt
Noha El‐Bassiouny, Ahmed Taher, Ehab AbouAish · Young Consumers Insight and Ideas for Responsible Marketers · 2011 · 19 citations
Character/ethics Education, Consumer Study, Consumer Research +19
The role of sports marketing in attracting audiences towards less popular sports
Dalia Sedky, Wael Kortam, Ehab AbouAish · Journal of Humanities and Applied Social Sciences · 2020 · 18 citations · Full text
Entertainment Marketing, Digital Marketing, Brand Strategy +21
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
Mohamed Mosaad, Ehab AbouAish, Mohamed H. Elsharnouby · International Journal of Customer Relationship Marketing and Management · 2021 · 10 citations · Full text
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