Mohamed H. Elsharnouby

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby et al. · Journal of Business Research · 2016 · 319 citations · Full text

Business, Marketing, Marketing Management +14

Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement

Mohamed H. Elsharnouby, Jasmine Mohsen, Omnia T. Saeed et al. · Journal of Research in Interactive Marketing · 2021 · 59 citations

Business, Marketing, Marketing Management +13

Strengthening consumer–brand relationships through avatars

Mohamed H. Elsharnouby, Chanaka Jayawardhena, Hongfei Liu et al. · Journal of Research in Interactive Marketing · 2022 · 47 citations

Business, Marketing, Marketing Management +17

How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow

Deema Abdallah Bazaraa, Abeer A. Mahrous, Mohamed H. Elsharnouby · Journal of Cleaner Production · 2022 · 32 citations

Management, Environmental Policy, Sustainability Management +13

Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement

Doaa Fathy, Mohamed H. Elsharnouby, Ehab AbouAish · Journal of Research in Interactive Marketing · 2021 · 29 citations

Business, Marketing, Marketing Management +16